Portfolio
Work
Three case studies
Financial rules that shift with every plan, patients and families moving between two languages, and riders with no other way to get there.
Selected Work
Redacted Version
Fintech · Enterprise B2B SaaS
New Product
Why 25+ pages of paper didn't become 25+ screens
Stakeholders asked for the paper form on screen, page for page. Every question did need an answer, so the design asks only what applies, based on plan type, dealer firm restrictions, and plan features. Prototypes settled it.
ROLE
UX Lead, Publicis Sapient · 2023 - 2026
KEY METRICS
70% adoption post-launch · 4,350+ plans implemented · Setup in minutes, down from days
End-to-End Product Design
UX Strategy + Vision
Bilingual User Research
Stakeholder Alignment
WCAG 2.0 Compliance
Personas + User Journeys
Team Management/Leadership
Bilingual UX
Redacted Version
Fintech · Enterprise B2B SaaS
New Product
Why 25+ pages of paper didn't become 25+ screens
Stakeholders asked for the paper form on screen, page for page. Every question did need an answer, so the design asks only what applies, based on plan type, dealer firm restrictions, and plan features. Prototypes settled it.
ROLE
UX Lead, Publicis Sapient · 2023 - 2026
KEY METRICS
70% adoption post-launch · 4,350+ plans implemented · Setup in minutes, down from days
End-to-End Product Design
UX Strategy + Vision
Bilingual User Research
Stakeholder Alignment
WCAG 2.0 Compliance
Personas + User Journeys
Team Management/Leadership
Bilingual UX
Healthcare · Bilingual · Civic
Research-Led Redesigns
Website Redesign
Interviews in English and Spanish turned up two patterns. The most common case was an elderly patient with no one helping, and families who did help read along together on one phone. The site was rebuilt around both, and calls to the patient service line dropped.
ROLE
UX Lead, Sensis · 2014 - 2021
KEY METRICS
46 user interviews across three patient and caregiver groups · Three redesigns over six years
End-to-End Product Design
UX Strategy + Vision
Bilingual User Research
Stakeholder Alignment
WCAG 2.0 Compliance
Personas + User Journeys
Team Management/Leadership
Bilingual UX
Healthcare · Bilingual · Civic
Research-Led Redesigns
Website Redesign
Interviews in English and Spanish turned up two patterns. The most common case was an elderly patient with no one helping, and families who did help read along together on one phone. The site was rebuilt around both, and calls to the patient service line dropped.
ROLE
UX Lead, Sensis · 2014 - 2021
KEY METRICS
46 user interviews across three patient and caregiver groups · Three redesigns over six years
End-to-End Product Design
UX Strategy + Vision
Bilingual User Research
Stakeholder Alignment
WCAG 2.0 Compliance
Personas + User Journeys
Team Management/Leadership
Bilingual UX
Transit • Civic
Website Redesign
One place to plan the trip and find the bus
Led the redesign, integrating a GTFS-powered trip planner and live bus tracking. Rebuilt the information architecture across 39 routes and designed WCAG 2.1 accessibility in from the first wireframe, not audited in after.
ROLE
UX Lead, Sensis · 2019 - 2021
KEY METRICS
39 routes restructured · W3 Honorable Mention, Best Transportation Website, 2021
Research to Delivery
Website Redesign
Information Architecture
Trip Planning UX
Responsive Design
WCAG 2.1 Compliance
Third-Party Integration
Team Management/Leadership
Transit • Civic
Website Redesign
One place to plan the trip and find the bus
Led the redesign, integrating a GTFS-powered trip planner and live bus tracking. Rebuilt the information architecture across 39 routes and designed WCAG 2.1 accessibility in from the first wireframe, not audited in after.
ROLE
UX Lead, Sensis · 2019 - 2021
KEY METRICS
39 routes restructured · W3 Honorable Mention, Best Transportation Website, 2021
Research to Delivery
Website Redesign
Information Architecture
Trip Planning UX
Responsive Design
WCAG 2.1 Compliance
Third-Party Integration
Team Management/Leadership
Clients
Ten industries, from federal agencies to toy brands
Ten industries, from federal agencies to toy brands
Capital Group · Visa
AltaMed · L.A. Care (added) · Santa Clara Family Health Plan (added) · MLK Jr. General Hospital · Pfizer
Metropolitan Water District · San Diego Gas & Electric · Sempra · Washington Gas
Foothill Transit · Metrolink · Ford · Mitsubishi Cars
FDA · CDC · FEMA · E-Verify/SAVE
AT&T
California Community Colleges · Cal State LA · University of Texas · Computer Research Association
Scale Computing · Solve I.Q.
Meaningful Beauty • Proactiv • Wen
Hasbro · Hubworld · Disney · Mattel · World of Warcraft
Portfolio
Work
Three case studies
Financial rules that shift with every plan, patients and families moving between two languages, and riders with no other way to get there.
Selected Work
Redacted Version
Fintech · Enterprise B2B SaaS
New Product
Why 25+ pages of paper didn't become 25+ screens
Stakeholders asked for the paper form on screen, page for page. Every question did need an answer, so the design asks only what applies, based on plan type, dealer firm restrictions, and plan features. Prototypes settled it.
ROLE
UX Lead, Publicis Sapient · 2023 - 2026
KEY METRICS
70% adoption post-launch · 4,350+ plans implemented · Setup in minutes, down from days
End-to-End Product Design
UX Strategy + Vision
Bilingual User Research
Stakeholder Alignment
WCAG 2.0 Compliance
Personas + User Journeys
Team Management/Leadership
Bilingual UX
Healthcare · Bilingual · Civic
Research-Led Redesigns
Website Redesign
Interviews in English and Spanish turned up two patterns. The most common case was an elderly patient with no one helping, and families who did help read along together on one phone. The site was rebuilt around both, and calls to the patient service line dropped.
ROLE
UX Lead, Sensis · 2014 - 2021
KEY METRICS
46 user interviews across three patient and caregiver groups · Three redesigns over six years
End-to-End Product Design
UX Strategy + Vision
Bilingual User Research
Stakeholder Alignment
WCAG 2.0 Compliance
Personas + User Journeys
Team Management/Leadership
Bilingual UX
Transit • Civic
Website Redesign
One place to plan the trip and find the bus
Led the redesign, integrating a GTFS-powered trip planner and live bus tracking. Rebuilt the information architecture across 39 routes and designed WCAG 2.1 accessibility in from the first wireframe, not audited in after.
ROLE
UX Lead, Sensis · 2019 - 2021
KEY METRICS
39 routes restructured · W3 Honorable Mention, Best Transportation Website, 2021
Research to Delivery
Website Redesign
Information Architecture
Trip Planning UX
Responsive Design
WCAG 2.1 Compliance
Third-Party Integration
Team Management/Leadership
Clients
Ten industries, from federal agencies to toy brands
Capital Group · Visa
AltaMed · L.A. Care (added) · Santa Clara Family Health Plan (added) · MLK Jr. General Hospital · Pfizer
Metropolitan Water District · San Diego Gas & Electric · Sempra · Washington Gas
Foothill Transit · Metrolink · Ford · Mitsubishi Cars
FDA · CDC · FEMA · E-Verify/SAVE
AT&T
California Community Colleges · Cal State LA · University of Texas · Computer Research Association
Scale Computing · Solve I.Q.
Meaningful Beauty • Proactiv • Wen
Hasbro · Hubworld · Disney · Mattel · World of Warcraft
Portfolio
Work
Three case studies
Financial rules that shift with every plan, patients and families moving between two languages, and riders with no other way to get there.
Selected Work
Redacted Version
Fintech · Enterprise B2B SaaS
New Product
Why 25+ pages of paper didn't become 25+ screens
Stakeholders asked for the paper form on screen, page for page. Every question did need an answer, so the design asks only what applies, based on plan type, dealer firm restrictions, and plan features. Prototypes settled it.
ROLE
UX Lead, Publicis Sapient · 2023 - 2026
KEY METRICS
70% adoption post-launch · 4,350+ plans implemented · Setup in minutes, down from days
End-to-End Product Design
UX Strategy + Vision
Bilingual User Research
Stakeholder Alignment
WCAG 2.0 Compliance
Personas + User Journeys
Team Management/Leadership
Bilingual UX
Healthcare · Bilingual · Civic
Research-Led Redesigns
Website Redesign
Interviews in English and Spanish turned up two patterns. The most common case was an elderly patient with no one helping, and families who did help read along together on one phone. The site was rebuilt around both, and calls to the patient service line dropped.
ROLE
UX Lead, Sensis · 2014 - 2021
KEY METRICS
46 user interviews across three patient and caregiver groups · Three redesigns over six years
End-to-End Product Design
UX Strategy + Vision
Bilingual User Research
Stakeholder Alignment
WCAG 2.0 Compliance
Personas + User Journeys
Team Management/Leadership
Bilingual UX
Transit • Civic
Website Redesign
One place to plan the trip and find the bus
Led the redesign, integrating a GTFS-powered trip planner and live bus tracking. Rebuilt the information architecture across 39 routes and designed WCAG 2.1 accessibility in from the first wireframe, not audited in after.
ROLE
UX Lead, Sensis · 2019 - 2021
KEY METRICS
39 routes restructured · W3 Honorable Mention, Best Transportation Website, 2021
Research to Delivery
Website Redesign
Information Architecture
Trip Planning UX
Responsive Design
WCAG 2.1 Compliance
Third-Party Integration
Team Management/Leadership
Clients
Ten industries, from federal agencies to toy brands
Capital Group · Visa
AltaMed · L.A. Care (added) · Santa Clara Family Health Plan (added) · MLK Jr. General Hospital · Pfizer
Metropolitan Water District · San Diego Gas & Electric · Sempra · Washington Gas
Foothill Transit · Metrolink · Ford · Mitsubishi Cars
FDA · CDC · FEMA · E-Verify/SAVE
AT&T
California Community Colleges · Cal State LA · University of Texas · Computer Research Association
Scale Computing · Solve I.Q.
Meaningful Beauty • Proactiv • Wen
Hasbro · Hubworld · Disney · Mattel · World of Warcraft