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Hello
LABEL
Alberto Garcia
Leading + Launching Experiences since 2009
Leading + Launching Experiences
since 2009
AG/UX
AG/UX
Based in
Los Angeles, CA
01
Empathetic Discovery
I use research as a compass to navigate the user’s world. By uncovering the human needs behind the data, I ensure we solve the right problems from day one.
01
Empathetic Discovery
I use research as a compass to navigate the user’s world. By uncovering the human needs behind the data, I ensure we solve the right problems from day one.
01
Empathetic Discovery
I use research as a compass to navigate the user’s world. By uncovering the human needs behind the data, I ensure we solve the right problems from day one.
02
Strategic Architecture
I lead teams to map how products integrate into daily routines. We architect intuitive flows that support behavioral patterns and feel natural to the user.
02
Strategic Architecture
I lead teams to map how products integrate into daily routines. We architect intuitive flows that support behavioral patterns and feel natural to the user.
02
Strategic Architecture
I lead teams to map how products integrate into daily routines. We architect intuitive flows that support behavioral patterns and feel natural to the user.
03
Purposeful Execution
I design with intent, creating high-fidelity experiences that empower people. Every interaction is crafted to add value and contribute to the user’s everyday life.
03
Purposeful Execution
I design with intent, creating high-fidelity experiences that empower people. Every interaction is crafted to add value and contribute to the user’s everyday life.
03
Purposeful Execution
I design with intent, creating high-fidelity experiences that empower people. Every interaction is crafted to add value and contribute to the user’s everyday life.
04
Measurable Enrichment
Product value is measured by impact. I ensure our solutions meet business goals while consistently improving the quality of the user’s everyday experience.
04
Measurable Enrichment
Product value is measured by impact. I ensure our solutions meet business goals while consistently improving the quality of the user’s everyday experience.
04
Measurable Enrichment
Product value is measured by impact. I ensure our solutions meet business goals while consistently improving the quality of the user’s everyday experience.
01
Empathetic Discovery
I use research as a compass to navigate the user’s world. By uncovering the human needs behind the data, I ensure we solve the right problems from day one.
02
Strategic Architecture
I lead teams to map how products integrate into daily routines. We architect intuitive flows that support behavioral patterns and feel natural to the user.
03
Purposeful Execution
I design with intent, creating high-fidelity experiences that empower people. Every interaction is crafted to add value and contribute to the user’s everyday life.
04
Measurable Enrichment
Product value is measured by impact. I ensure our solutions meet business goals while consistently improving the quality of the user’s everyday experience.
01
Empathetic Discovery
I use research as a compass to navigate the user’s world. By uncovering the human needs behind the data, I ensure we solve the right problems from day one.
02
Strategic Architecture
I lead teams to map how products integrate into daily routines. We architect intuitive flows that support behavioral patterns and feel natural to the user.
03
Purposeful Execution
I design with intent, creating high-fidelity experiences that empower people. Every interaction is crafted to add value and contribute to the user’s everyday life.
04
Measurable Enrichment
Product value is measured by impact. I ensure our solutions meet business goals while consistently improving the quality of the user’s everyday experience.
01
WEB APP
Financial Advisor
Guided the product design team to reimagine new retirement plan onboarding, turning 25 pages of paperwork into a simple digital tool that gets people set up in minutes instead of days.


01
WEB APP
Financial Advisor
Guided the product design team to reimagine new retirement plan onboarding, turning 25 pages of paperwork into a simple digital tool that gets people set up in minutes instead of days.


01
WEB APP
Financial Advisor
Guided the product design team to reimagine new retirement plan onboarding, turning 25 pages of paperwork into a simple digital tool that gets people set up in minutes instead of days.


WEB APP
Financial Advisor
Guided the product design team to reimagine new retirement plan onboarding, turning 25 pages of paperwork into a simple digital tool that gets people set up in minutes instead of days.


02
Website
Foothill Transit
Led a team to redesign the Foothill Transit website, creating a cleaner, more intuitive experience that brings real-time bus tracking and trip planning directly to riders.


02
Website
Foothill Transit
Led a team to redesign the Foothill Transit website, creating a cleaner, more intuitive experience that brings real-time bus tracking and trip planning directly to riders.


02
Website
Foothill Transit
Led a team to redesign the Foothill Transit website, creating a cleaner, more intuitive experience that brings real-time bus tracking and trip planning directly to riders.


Website
Foothill Transit
Led a team to redesign the Foothill Transit website, creating a cleaner, more intuitive experience that brings real-time bus tracking and trip planning directly to riders.


02
Website
Foothill Transit
Led a team to redesign the Foothill Transit website, creating a cleaner, more intuitive experience that brings real-time bus tracking and trip planning directly to riders.


03
Website
Altamed
Directed post-launch research and iterative improvements across content, visuals, and interactions for the largest healthcare provider serving Los Angeles and Orange counties.


03
Website
Altamed
Directed post-launch research and iterative improvements across content, visuals, and interactions for the largest healthcare provider serving Los Angeles and Orange counties.


03
Website
Altamed
Directed post-launch research and iterative improvements across content, visuals, and interactions for the largest healthcare provider serving Los Angeles and Orange counties.


Website
Altamed
Directed post-launch research and iterative improvements across content, visuals, and interactions for the largest healthcare provider serving Los Angeles and Orange counties.


03
Website
Altamed
Directed post-launch research and iterative improvements across content, visuals, and interactions for the largest healthcare provider serving Los Angeles and Orange counties.


Places I've been—hats I've worn
Experience Lead
Sapient Publicis
2023 → Present
Experience Lead
Sapient Publicis
2023 → Present
Experience Lead
Sapient Publicis
2023 → Present
Experience Lead
Sapient Publicis
2023 → Present
Sr. UX Designer
Delloitte
2021 → 2023
Sr. UX Designer
Delloitte
2021 → 2023
Sr. UX Designer
Delloitte
2021 → 2023
Sr. UX Designer
Delloitte
2021 → 2023
UX Lead
Sensis Agency
2014 → 2021
UX Lead
Sensis Agency
2014 → 2021
UX Lead
Sensis Agency
2014 → 2021
UX Lead
Sensis Agency
2014 → 2021
Sr. UX Designer
Sensis Agency
2012 → 2014
Sr. UX Designer
Sensis Agency
2012 → 2014
Sr. UX Designer
Sensis Agency
2012 → 2014
Sr. UX Designer
Sensis Agency
2012 → 2014
UX Architect
RAPP
2012
UX Architect
RAPP
2012
UX Architect
RAPP
2012
UX Architect
RAPP
2012
Information Architect
At Play
2011 → 2012
Information Architect
At Play
2011 → 2012
Information Architect
At Play
2011 → 2012
Information Architect
At Play
2011 → 2012
Interaction Designer
MySpace
2010
Interaction Designer
MySpace
2010
Interaction Designer
MySpace
2010
Interaction Designer
MySpace
2010
UX Designer
Guthy | Renker
2010
UX Designer
Guthy | Renker
2010
UX Designer
Guthy | Renker
2010
UX Designer
Guthy | Renker
2010
Information Architect
Traffic Agency
2009
Information Architect
Traffic Agency
2009
Information Architect
Traffic Agency
2009
Information Architect
Traffic Agency
2009


