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Hello

Hello

Alberto Garcia

Leading + Launching Experiences since 2009

Leading + Launching Experiences

since 2009

AG/UX

AG/UX

AG/UX

Based in

Los Angeles, CA

          I'm Alberto. I turn complex ideas into digital experiences that feel simple, purposeful, and meaningful in the moments that matter most.
          I'm Alberto. I turn complex ideas into digital experiences that feel simple, purposeful, and meaningful in the moments that matter most.
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My Process
            I believe the best products disappear into a user's life because they just work. I guide teams from research through delivery to create experiences that are intuitive, empowering, and built around how people actually live.
            I believe the best products disappear into a user's life because they just work. I guide teams from research through delivery to create experiences that are intuitive, empowering, and built around how people actually live.

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Empathetic Discovery

I use research as a compass to navigate the user’s world. By uncovering the human needs behind the data, I ensure we solve the right problems from day one.

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Empathetic Discovery

I use research as a compass to navigate the user’s world. By uncovering the human needs behind the data, I ensure we solve the right problems from day one.

01

Empathetic Discovery

I use research as a compass to navigate the user’s world. By uncovering the human needs behind the data, I ensure we solve the right problems from day one.

02

Strategic Architecture

I lead teams to map how products integrate into daily routines. We architect intuitive flows that support behavioral patterns and feel natural to the user.

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Strategic Architecture

I lead teams to map how products integrate into daily routines. We architect intuitive flows that support behavioral patterns and feel natural to the user.

02

Strategic Architecture

I lead teams to map how products integrate into daily routines. We architect intuitive flows that support behavioral patterns and feel natural to the user.

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Purposeful Execution

I design with intent, creating high-fidelity experiences that empower people. Every interaction is crafted to add value and contribute to the user’s everyday life.

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Purposeful Execution

I design with intent, creating high-fidelity experiences that empower people. Every interaction is crafted to add value and contribute to the user’s everyday life.

03

Purposeful Execution

I design with intent, creating high-fidelity experiences that empower people. Every interaction is crafted to add value and contribute to the user’s everyday life.

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Measurable Enrichment

Product value is measured by impact. I ensure our solutions meet business goals while consistently improving the quality of the user’s everyday experience.

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Measurable Enrichment

Product value is measured by impact. I ensure our solutions meet business goals while consistently improving the quality of the user’s everyday experience.

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Measurable Enrichment

Product value is measured by impact. I ensure our solutions meet business goals while consistently improving the quality of the user’s everyday experience.

01

Empathetic Discovery

I use research as a compass to navigate the user’s world. By uncovering the human needs behind the data, I ensure we solve the right problems from day one.

02

Strategic Architecture

I lead teams to map how products integrate into daily routines. We architect intuitive flows that support behavioral patterns and feel natural to the user.

03

Purposeful Execution

I design with intent, creating high-fidelity experiences that empower people. Every interaction is crafted to add value and contribute to the user’s everyday life.

04

Measurable Enrichment

Product value is measured by impact. I ensure our solutions meet business goals while consistently improving the quality of the user’s everyday experience.

01

Empathetic Discovery

I use research as a compass to navigate the user’s world. By uncovering the human needs behind the data, I ensure we solve the right problems from day one.

02

Strategic Architecture

I lead teams to map how products integrate into daily routines. We architect intuitive flows that support behavioral patterns and feel natural to the user.

03

Purposeful Execution

I design with intent, creating high-fidelity experiences that empower people. Every interaction is crafted to add value and contribute to the user’s everyday life.

04

Measurable Enrichment

Product value is measured by impact. I ensure our solutions meet business goals while consistently improving the quality of the user’s everyday experience.

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My work
two placeholders for mobile screenshots with question marks on them

Web App

Financial Advisor App

Guided the product design team to reimagine new retirement plan onboarding, turning 25 pages of paperwork into a simple digital tool that gets people set up in minutes instead of days.

two placeholders for mobile screenshots with question marks on them

Web App

Financial Advisor App

Guided the product design team to reimagine new retirement plan onboarding, turning 25 pages of paperwork into a simple digital tool that gets people set up in minutes instead of days.

two placeholders for mobile screenshots with question marks on them

Web App

Financial Advisor App

Guided the product design team to reimagine new retirement plan onboarding, turning 25 pages of paperwork into a simple digital tool that gets people set up in minutes instead of days.

Website

Foothill Transit

Led a team to redesign the Foothill Transit website, creating a cleaner, more intuitive experience that brings real-time bus tracking and trip planning directly to riders.

Website

Foothill Transit

Led a team to redesign the Foothill Transit website, creating a cleaner, more intuitive experience that brings real-time bus tracking and trip planning directly to riders.

Website

Foothill Transit

Led a team to redesign the Foothill Transit website, creating a cleaner, more intuitive experience that brings real-time bus tracking and trip planning directly to riders.

2 mobile screenshots of  of altamed.org

Website

AltaMed

Directed post-launch research and iterative improvements across content and interactions for the largest healthcare provider serving Los Angeles and Orange counties.

2 mobile screenshots of  of altamed.org

Website

AltaMed

Directed post-launch research and iterative improvements across content and interactions for the largest healthcare provider serving Los Angeles and Orange counties.

2 mobile screenshots of  of altamed.org

Website

AltaMed

Directed post-launch research and iterative improvements across content and interactions for the largest healthcare provider serving Los Angeles and Orange counties.

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About me
          Sixteen years in and my drive remains the same. Build collaborative teams, lead with research, and turn complex insights into experiences that feel natural and unified.
          Sixteen years in and my drive remains the same. Build collaborative teams, lead with research, and turn complex insights into experiences that feel natural and unified.

Places I've been—hats I've worn

Experience Lead

Sapient Publicis

2023 → Present

Experience Lead

Sapient Publicis

2023 → Present

Experience Lead

Sapient Publicis

2023 → Present

Experience Lead

Sapient Publicis

2023 → Present

Sr. UX Designer

Delloitte

2021 → 2023

Sr. UX Designer

Delloitte

2021 → 2023

Sr. UX Designer

Delloitte

2021 → 2023

Sr. UX Designer

Delloitte

2021 → 2023

UX Lead

Sensis Agency

2014 → 2021

UX Lead

Sensis Agency

2014 → 2021

UX Lead

Sensis Agency

2014 → 2021

UX Lead

Sensis Agency

2014 → 2021

Sr. UX Designer

Sensis Agency

2012 → 2014

Sr. UX Designer

Sensis Agency

2012 → 2014

Sr. UX Designer

Sensis Agency

2012 → 2014

Sr. UX Designer

Sensis Agency

2012 → 2014

UX Architect

RAPP

2012

UX Architect

RAPP

2012

UX Architect

RAPP

2012

UX Architect

RAPP

2012

Information Architect

At Play

2011 → 2012

Information Architect

At Play

2011 → 2012

Information Architect

At Play

2011 → 2012

Information Architect

At Play

2011 → 2012

Interaction Designer

MySpace

2010

Interaction Designer

MySpace

2010

Interaction Designer

MySpace

2010

Interaction Designer

MySpace

2010

UX Designer

Guthy | Renker

2010

UX Designer

Guthy | Renker

2010

UX Designer

Guthy | Renker

2010

UX Designer

Guthy | Renker

2010

Information Architect

Traffic Agency

2009

Information Architect

Traffic Agency

2009

Information Architect

Traffic Agency

2009

Information Architect

Traffic Agency

2009

Picture of Alberto Garcia
Picture of Alberto Garcia
Picture of Alberto Garcia