[

01

]

Hello

LABEL

Alberto Garcia

Leading + Launching Experiences since 2009

Leading + Launching Experiences

since 2009

AG/UX

AG/UX

AG/UX

Based in

Los Angeles, CA

          Hi. My name is Alberto. I take complex concepts and transform them into meaningful digital experiences that enrich a user's life in those moments that matter.
          Hi. My name is Alberto. I take complex concepts and transform them into meaningful digital experiences that enrich a user's life in those moments that matter.
[
02
]
My Process
            I believe a product's value is measured by how it fits into a user's life. I guide teams using research as a compass to create intuitive experiences that empower people and enrich their daily routines.
            I believe a product's value is measured by how it fits into a user's life. I guide teams using research as a compass to create intuitive experiences that empower people and enrich their daily routines.

01

Empathetic Discovery

I use research as a compass to navigate the user’s world. By uncovering the human needs behind the data, I ensure we solve the right problems from day one.

01

Empathetic Discovery

I use research as a compass to navigate the user’s world. By uncovering the human needs behind the data, I ensure we solve the right problems from day one.

01

Empathetic Discovery

I use research as a compass to navigate the user’s world. By uncovering the human needs behind the data, I ensure we solve the right problems from day one.

02

Strategic Architecture

I lead teams to map how products integrate into daily routines. We architect intuitive flows that support behavioral patterns and feel natural to the user.

02

Strategic Architecture

I lead teams to map how products integrate into daily routines. We architect intuitive flows that support behavioral patterns and feel natural to the user.

02

Strategic Architecture

I lead teams to map how products integrate into daily routines. We architect intuitive flows that support behavioral patterns and feel natural to the user.

03

Purposeful Execution

I design with intent, creating high-fidelity experiences that empower people. Every interaction is crafted to add value and contribute to the user’s everyday life.

03

Purposeful Execution

I design with intent, creating high-fidelity experiences that empower people. Every interaction is crafted to add value and contribute to the user’s everyday life.

03

Purposeful Execution

I design with intent, creating high-fidelity experiences that empower people. Every interaction is crafted to add value and contribute to the user’s everyday life.

04

Measurable Enrichment

Product value is measured by impact. I ensure our solutions meet business goals while consistently improving the quality of the user’s everyday experience.

04

Measurable Enrichment

Product value is measured by impact. I ensure our solutions meet business goals while consistently improving the quality of the user’s everyday experience.

04

Measurable Enrichment

Product value is measured by impact. I ensure our solutions meet business goals while consistently improving the quality of the user’s everyday experience.

01

Empathetic Discovery

I use research as a compass to navigate the user’s world. By uncovering the human needs behind the data, I ensure we solve the right problems from day one.

02

Strategic Architecture

I lead teams to map how products integrate into daily routines. We architect intuitive flows that support behavioral patterns and feel natural to the user.

03

Purposeful Execution

I design with intent, creating high-fidelity experiences that empower people. Every interaction is crafted to add value and contribute to the user’s everyday life.

04

Measurable Enrichment

Product value is measured by impact. I ensure our solutions meet business goals while consistently improving the quality of the user’s everyday experience.

01

Empathetic Discovery

I use research as a compass to navigate the user’s world. By uncovering the human needs behind the data, I ensure we solve the right problems from day one.

02

Strategic Architecture

I lead teams to map how products integrate into daily routines. We architect intuitive flows that support behavioral patterns and feel natural to the user.

03

Purposeful Execution

I design with intent, creating high-fidelity experiences that empower people. Every interaction is crafted to add value and contribute to the user’s everyday life.

04

Measurable Enrichment

Product value is measured by impact. I ensure our solutions meet business goals while consistently improving the quality of the user’s everyday experience.

[
03
]
My work

01

WEB APP

Financial Advisor

Guided the product design team to reimagine new retirement plan onboarding, turning 25 pages of paperwork into a simple digital tool that gets people set up in minutes instead of days.

01

WEB APP

Financial Advisor

Guided the product design team to reimagine new retirement plan onboarding, turning 25 pages of paperwork into a simple digital tool that gets people set up in minutes instead of days.

01

WEB APP

Financial Advisor

Guided the product design team to reimagine new retirement plan onboarding, turning 25 pages of paperwork into a simple digital tool that gets people set up in minutes instead of days.

WEB APP

Financial Advisor

Guided the product design team to reimagine new retirement plan onboarding, turning 25 pages of paperwork into a simple digital tool that gets people set up in minutes instead of days.

02

Website

Foothill Transit

Led a team to redesign the Foothill Transit website, creating a cleaner, more intuitive experience that brings real-time bus tracking and trip planning directly to riders.

Mobile version of Foothill transit website displaying a map with locations of transit centers

02

Website

Foothill Transit

Led a team to redesign the Foothill Transit website, creating a cleaner, more intuitive experience that brings real-time bus tracking and trip planning directly to riders.

Mobile version of Foothill transit website displaying a map with locations of transit centers

02

Website

Foothill Transit

Led a team to redesign the Foothill Transit website, creating a cleaner, more intuitive experience that brings real-time bus tracking and trip planning directly to riders.

Mobile version of Foothill transit website displaying a map with locations of transit centers

Website

Foothill Transit

Led a team to redesign the Foothill Transit website, creating a cleaner, more intuitive experience that brings real-time bus tracking and trip planning directly to riders.

Mobile version of Foothill transit website displaying a map with locations of transit centers

02

Website

Foothill Transit

Led a team to redesign the Foothill Transit website, creating a cleaner, more intuitive experience that brings real-time bus tracking and trip planning directly to riders.

Mobile version of Foothill transit website displaying a map with locations of transit centers

03

Website

Altamed

Directed post-launch research and iterative improvements across content, visuals, and interactions for the largest healthcare provider serving Los Angeles and Orange counties.

Altamed.org mobile website homepage
Mobile version of Altamed.org displayong content in Spanish

03

Website

Altamed

Directed post-launch research and iterative improvements across content, visuals, and interactions for the largest healthcare provider serving Los Angeles and Orange counties.

Altamed.org mobile website homepage
Mobile version of Altamed.org displayong content in Spanish

03

Website

Altamed

Directed post-launch research and iterative improvements across content, visuals, and interactions for the largest healthcare provider serving Los Angeles and Orange counties.

Altamed.org mobile website homepage
Mobile version of Altamed.org displayong content in Spanish

Website

Altamed

Directed post-launch research and iterative improvements across content, visuals, and interactions for the largest healthcare provider serving Los Angeles and Orange counties.

Altamed.org mobile website homepage
Mobile version of Altamed.org displayong content in Spanish

03

Website

Altamed

Directed post-launch research and iterative improvements across content, visuals, and interactions for the largest healthcare provider serving Los Angeles and Orange counties.

Altamed.org mobile website homepage
Mobile version of Altamed.org displayong content in Spanish
[
05
]
About me
          As an experienced design leader spanning 16 years, my passion lies in fostering creative teams while applying methodical approaches to transform scattered insights into unified experiences that genuinely improve how people interact with technology across multiple platforms.
          As an experienced design leader spanning 16 years, my passion lies in fostering creative teams while applying methodical approaches to transform scattered insights into unified experiences that genuinely improve how people interact with technology across multiple platforms.

Places I've been—hats I've worn

Experience Lead

Sapient Publicis

2023 → Present

Experience Lead

Sapient Publicis

2023 → Present

Experience Lead

Sapient Publicis

2023 → Present

Experience Lead

Sapient Publicis

2023 → Present

Sr. UX Designer

Delloitte

2021 → 2023

Sr. UX Designer

Delloitte

2021 → 2023

Sr. UX Designer

Delloitte

2021 → 2023

Sr. UX Designer

Delloitte

2021 → 2023

UX Lead

Sensis Agency

2014 → 2021

UX Lead

Sensis Agency

2014 → 2021

UX Lead

Sensis Agency

2014 → 2021

UX Lead

Sensis Agency

2014 → 2021

Sr. UX Designer

Sensis Agency

2012 → 2014

Sr. UX Designer

Sensis Agency

2012 → 2014

Sr. UX Designer

Sensis Agency

2012 → 2014

Sr. UX Designer

Sensis Agency

2012 → 2014

UX Architect

RAPP

2012

UX Architect

RAPP

2012

UX Architect

RAPP

2012

UX Architect

RAPP

2012

Information Architect

At Play

2011 → 2012

Information Architect

At Play

2011 → 2012

Information Architect

At Play

2011 → 2012

Information Architect

At Play

2011 → 2012

Interaction Designer

MySpace

2010

Interaction Designer

MySpace

2010

Interaction Designer

MySpace

2010

Interaction Designer

MySpace

2010

UX Designer

Guthy | Renker

2010

UX Designer

Guthy | Renker

2010

UX Designer

Guthy | Renker

2010

UX Designer

Guthy | Renker

2010

Information Architect

Traffic Agency

2009

Information Architect

Traffic Agency

2009

Information Architect

Traffic Agency

2009

Information Architect

Traffic Agency

2009

Picture of Alberto Garcia
Picture of Alberto Garcia
Picture of Alberto Garcia