About Me
About Me
About Me
I'm Alberto Garcia, a Lead UX/Product Designer with over 15 years of experience, based in Los Angeles.
I'm Alberto Garcia, a Lead UX/Product Designer with over 15 years of experience, based in Los Angeles.
I'm Alberto Garcia, a Lead UX/Product Designer with over 15 years of experience, based in Los Angeles.

The moments that matter
Specializations
01
Enterprise fintech
Retirement planning, financial advisor tools, regulated SaaS products where trust is the core design challenge.
01
Enterprise fintech
Retirement planning, financial advisor tools, regulated SaaS products where trust is the core design challenge.
02
Healthcare & civic tech
Bilingual platforms, WCAG accessibility, and research with populations the industry tends to overlook.
02
Healthcare & civic tech
Bilingual platforms, WCAG accessibility, and research with populations the industry tends to overlook.
03
Government & federal
FDA, CDC, FEMA, E-Verify. Design that operates inside regulatory and compliance constraints at scale.
03
Government & federal
FDA, CDC, FEMA, E-Verify. Design that operates inside regulatory and compliance constraints at scale.
Work Experience
01
UX Lead
Sapient Publicis
2023 – Present
Capital Group
Retirement plan onboarding. 65% adoption post-launch.
01
UX Lead
Sapient Publicis
2023 – Present
Capital Group
Retirement plan onboarding. 65% adoption post-launch.
02
Senior UX Designer
Deloitte
2021 – 2023
AT&T • Visa • Ford • Pfizer
Financial dashboards, CRM, AI-assisted research workflows.
02
Senior UX Designer
Deloitte
2021 – 2023
AT&T • Visa • Ford • Pfizer
Financial dashboards, CRM, AI-assisted research workflows.
03
UX Lead
Sensis
2014 – 2021
AltaMed • Metropolitan Water District • Foothill Transit • FDA • CDC • FEMA
Healthcare, government, and civic platforms. Six-year AltaMed engagement.
03
UX Lead
Sensis
2014 – 2021
AltaMed • Metropolitan Water District • Foothill Transit • FDA • CDC • FEMA
Healthcare, government, and civic platforms. Six-year AltaMed engagement.
04
Senior UX Designer
Sensis
2012– 2014
L.A. Care • San Diego Gas & Electric • Metrolink
Healthcare, government, utilities. Research, sitemaps, wireframes, CMS migrations.
04
Senior UX Designer
Sensis
2012– 2014
L.A. Care • San Diego Gas & Electric • Metrolink
Healthcare, government, utilities. Research, sitemaps, wireframes, CMS migrations.
05
UX + Interaction Designer/ Information + Architect
Past Employment
2009– 2012
Rapp • At Play Creative • MySpace • Guthy|Renker • The Traffic Agency
05
UX + Interaction Designer/ Information + Architect
Past Employment
2009– 2012
Rapp • At Play Creative • MySpace • Guthy|Renker • The Traffic Agency
RECOGNITION

W3 Award
BEST IN SHOW
2021
Metropolitan Water District
Best Use of Data Visualization
Website Features

W3 Award
GOLD
2021
Metropolitan Water District
Best User Experience
Website Features

W3 Award
GOLD
2021
Metropolitan Water District
Best Structure & Navigation
Website Features

W3 Award
GOLD
2021
Metropolitan Water District
Best Editorial Experience
Website Features

W3 Award
GOLD
2021
Metropolitan Water District
General Websites
Services & Utilities

W3 Award
SILVER
2021
Metropolitan Water District
Best User Interface
Website Features

W3 Award
SILVER
2021
Metropolitan Water District
Best Visual Appeal
Experience

W3 Award
Honorable Mention
2021
Foothill Transit
Best Transportation Website
Website Experience

Webby Award
Honorable Mention
2021
Foothill Transit
Best Transportation Website
Website Experience


Internet Advertising Competition
BEst Energy Website
2017
Sempra Energy
Website

ADDY Award
SILVER
2015
Washington Gas
Best Energy Company Website
Website


Webby Award
SILVER
2015
Washington Gas
Best Energy Company Website
Website
Other projects




Redacted Version
Enterprise B2B SaaS · Fintech
Capital Group
Designed a new platform to replace a 25+ page paper form. It asks only what applies to each plan, so setup takes minutes instead of days. Since launch, it has carried 4,350+ plans through implementation.
End-to-End Product Design
New Product Definition
Progressive Disclosure
Design Systems + Governance
WCAG Compliance
High-Fidelity Prototypes
Team Management/Leadership
Role-Based Access Control




Redacted Version
Enterprise B2B SaaS · Fintech
Capital Group
Designed a new platform to replace a 25+ page paper form. It asks only what applies to each plan, so setup takes minutes instead of days. Since launch, it has carried 4,350+ plans through implementation.
End-to-End Product Design
New Product Definition
Progressive Disclosure
Design Systems + Governance
WCAG Compliance
High-Fidelity Prototypes
Team Management/Leadership
Role-Based Access Control



Redacted Version
Enterprise B2B SaaS · Fintech
Capital Group
Designed a new platform to replace a 25+ page paper form. It asks only what applies to each plan, so setup takes minutes instead of days. Since launch, it has carried 4,350+ plans through implementation.
End-to-End Product Design
New Product Definition
Progressive Disclosure
Design Systems + Governance
WCAG Compliance
High-Fidelity Prototypes
Team Management/Leadership
Role-Based Access Control




Civic Tech · Transport· Responsive Web
Foothill Transit
Led the website redesign that brought live bus tracking and trip planning into one cleaner, more accessible experience for riders who depend on the bus. W3 Honorable Mention, Best Transportation Website.
Research to Delivery
Website Redesign
Information Architecture
Trip Planning UX
Responsive Design
WCAG 2.1 Compliance
Third-Party Integration
Team Management/Leadership




Civic Tech · Transport· Responsive Web
Foothill Transit
Led the website redesign that brought live bus tracking and trip planning into one cleaner, more accessible experience for riders who depend on the bus. W3 Honorable Mention, Best Transportation Website.
Research to Delivery
Website Redesign
Information Architecture
Trip Planning UX
Responsive Design
WCAG 2.1 Compliance
Third-Party Integration
Team Management/Leadership




Civic Tech · Transport· Responsive Web
Foothill Transit
Led the website redesign that brought live bus tracking and trip planning into one cleaner, more accessible experience for riders who depend on the bus. W3 Honorable Mention, Best Transportation Website.
Research to Delivery
Website Redesign
Information Architecture
Trip Planning UX
Responsive Design
WCAG 2.1 Compliance
Third-Party Integration
Team Management/Leadership