About Me

About Me

About Me

I'm Alberto Garcia, a Lead UX/Product Designer with over 15 years of experience, based in Los Angeles.

I'm Alberto Garcia, a Lead UX/Product Designer with over 15 years of experience, based in Los Angeles.

I'm Alberto Garcia, a Lead UX/Product Designer with over 15 years of experience, based in Los Angeles.

Portrait of Alberto Garcia.

The moments that matter

          I’ve been leading design from discovery through delivery in organizations where the stakes are high and the timelines are real. 
          I’ve been leading design from discovery through delivery in organizations where the stakes are high and the timelines are real. 
          I've managed designers, governed design systems, and built cross-functional trust with product, engineering, and legal stakeholders who needed to see the tradeoffs clearly before they could move. 
          I've managed designers, governed design systems, and built cross-functional trust with product, engineering, and legal stakeholders who needed to see the tradeoffs clearly before they could move. 
I work in English and Spanish.
I work in English and Spanish.

Specializations

01

Enterprise fintech

Retirement planning, financial advisor tools, regulated SaaS products where trust is the core design challenge.

01

Enterprise fintech

Retirement planning, financial advisor tools, regulated SaaS products where trust is the core design challenge.

02

Healthcare & civic tech

Bilingual platforms, WCAG accessibility, and research with populations the industry tends to overlook.

02

Healthcare & civic tech

Bilingual platforms, WCAG accessibility, and research with populations the industry tends to overlook.

03

Government & federal

FDA, CDC, FEMA, E-Verify. Design that operates inside regulatory and compliance constraints at scale.

03

Government & federal

FDA, CDC, FEMA, E-Verify. Design that operates inside regulatory and compliance constraints at scale.

Work Experience

01

UX Lead

Sapient Publicis

2023 – Present

Capital Group

Retirement plan onboarding. 65% adoption post-launch.

01

UX Lead

Sapient Publicis

2023 – Present

Capital Group

Retirement plan onboarding. 65% adoption post-launch.

02

Senior UX Designer

Deloitte

2021 – 2023

AT&T • Visa • Ford • Pfizer

Financial dashboards, CRM, AI-assisted research workflows.

02

Senior UX Designer

Deloitte

2021 – 2023

AT&T • Visa • Ford • Pfizer

Financial dashboards, CRM, AI-assisted research workflows.

03

UX Lead

Sensis

2014 – 2021

AltaMed • Metropolitan Water District • Foothill Transit • FDA • CDC • FEMA

Healthcare, government, and civic platforms. Six-year AltaMed engagement.

03

UX Lead

Sensis

2014 – 2021

AltaMed • Metropolitan Water District • Foothill Transit • FDA • CDC • FEMA

Healthcare, government, and civic platforms. Six-year AltaMed engagement.

04

Senior UX Designer

Sensis

2012– 2014

L.A. Care • San Diego Gas & Electric • Metrolink

Healthcare, government, utilities. Research, sitemaps, wireframes, CMS migrations.

04

Senior UX Designer

Sensis

2012– 2014

L.A. Care • San Diego Gas & Electric • Metrolink

Healthcare, government, utilities. Research, sitemaps, wireframes, CMS migrations.

05

UX + Interaction Designer/ Information + Architect

Past Employment

2009– 2012

Rapp • At Play Creative • MySpace • Guthy|Renker • The Traffic Agency

05

UX + Interaction Designer/ Information + Architect

Past Employment

2009– 2012

Rapp • At Play Creative • MySpace • Guthy|Renker • The Traffic Agency

RECOGNITION

WC Awards logo

W3 Award

BEST IN SHOW

2021

Metropolitan Water District

Best Use of Data Visualization

Website Features

WC Awards logo

W3 Award

GOLD

2021

Metropolitan Water District

Best User Experience

Website Features

WC Awards logo

W3 Award

GOLD

2021

Metropolitan Water District

Best Structure & Navigation

Website Features

WC Awards logo

W3 Award

GOLD

2021

Metropolitan Water District

Best Editorial Experience

Website Features

WC Awards logo

W3 Award

GOLD

2021

Metropolitan Water District

General Websites

Services & Utilities

WC Awards logo

W3 Award

SILVER

2021

Metropolitan Water District

Best User Interface

Website Features

WC Awards logo

W3 Award

SILVER

2021

Metropolitan Water District

Best Visual Appeal

Experience

WC Awards logo

W3 Award

Honorable Mention


2021

Foothill Transit

Best Transportation Website

Website Experience

WC Awards logo

Webby Award

Honorable Mention


2021

Foothill Transit

Best Transportation Website

Website Experience

IAC Logo

Internet Advertising Competition

BEst Energy Website


2017

Sempra Energy

Website

ADDY Awards logo

ADDY Award

SILVER

2015

Washington Gas

Best Energy Company Website

Website

IAC Logo

Webby Award

SILVER

2015

Washington Gas

Best Energy Company Website

Website

Other projects

Redacted Version

Enterprise B2B SaaS · Fintech

Capital Group

Designed a new platform to replace a 25+ page paper form. It asks only what applies to each plan, so setup takes minutes instead of days. Since launch, it has carried 4,350+ plans through implementation.

End-to-End Product Design

New Product Definition

Progressive Disclosure

Design Systems + Governance

WCAG Compliance

High-Fidelity Prototypes

Team Management/Leadership

Role-Based Access Control

Redacted Version

Enterprise B2B SaaS · Fintech

Capital Group

Designed a new platform to replace a 25+ page paper form. It asks only what applies to each plan, so setup takes minutes instead of days. Since launch, it has carried 4,350+ plans through implementation.

End-to-End Product Design

New Product Definition

Progressive Disclosure

Design Systems + Governance

WCAG Compliance

High-Fidelity Prototypes

Team Management/Leadership

Role-Based Access Control

Redacted Version

Enterprise B2B SaaS · Fintech

Capital Group

Designed a new platform to replace a 25+ page paper form. It asks only what applies to each plan, so setup takes minutes instead of days. Since launch, it has carried 4,350+ plans through implementation.

End-to-End Product Design

New Product Definition

Progressive Disclosure

Design Systems + Governance

WCAG Compliance

High-Fidelity Prototypes

Team Management/Leadership

Role-Based Access Control

Civic Tech · Transport· Responsive Web

Foothill Transit

Led the website redesign that brought live bus tracking and trip planning into one cleaner, more accessible experience for riders who depend on the bus. W3 Honorable Mention, Best Transportation Website.

Research to Delivery

Website Redesign

Information Architecture

Trip Planning UX

Responsive Design

WCAG 2.1 Compliance

Third-Party Integration

Team Management/Leadership

Civic Tech · Transport· Responsive Web

Foothill Transit

Led the website redesign that brought live bus tracking and trip planning into one cleaner, more accessible experience for riders who depend on the bus. W3 Honorable Mention, Best Transportation Website.

Research to Delivery

Website Redesign

Information Architecture

Trip Planning UX

Responsive Design

WCAG 2.1 Compliance

Third-Party Integration

Team Management/Leadership

Civic Tech · Transport· Responsive Web

Foothill Transit

Led the website redesign that brought live bus tracking and trip planning into one cleaner, more accessible experience for riders who depend on the bus. W3 Honorable Mention, Best Transportation Website.

Research to Delivery

Website Redesign

Information Architecture

Trip Planning UX

Responsive Design

WCAG 2.1 Compliance

Third-Party Integration

Team Management/Leadership