Project Scope

A New Likeness To Lead A Vision

The site redesign was to reflect Sempra’s forward-thinking, stewardship for the environment, clearly communicate to investors financial information, represent their employee community involvement, and be responsive.

At first, I felt like this was going to be another company brochure site that called for no interactions. But while auditing the site, I saw the possibilities to add interactions to make the content more engaging on a low-interest site. Luckily, the client was open to exploration and new design patterns. I cleaned up the content and gave the site architecture a better taxonomy to display information cohesively.

The homepage no longer had to be above the fold, and the user was now allowed to scroll and explore content. I was able to create about 15 templates for the site and an option of a generic page template that would permit Sempra to add content with different layout possibilities, allowing variation of content within templates made for specific layouts. These changes gave Sempra the opportunity and flexibility to create different types of pages with one template when needed.

The homepage no longer had to be above the fold, and the user was now allowed to scroll and explore content. I was able to create about 15 templates for the site and an option of a generic page template that would permit Sempra to add content with different layout possibilities, allowing variation of content within templates made for specific layouts. These changes gave Sempra the opportunity and flexibility to create different types of pages with one template when needed.

I created an updated version of an existing map module that had many disjointed triggers and interactions. The new map allowed users to read and view types of energy sources and locations of Sempra companies. This map included different kinds of icons to make the interactions look more engaging. In addition, I built a clean, easy-to-use newsroom that functioned as an easy-to-update dynamic landing page and fed third party content.

At the site's launch, the client and shareholders were more than pleased. I was able to create interactions on a site whose sole purpose was due diligence for investors and bring that to life by bridging who they are with the innovations they are proud personified through the new site.